(Be sure that you understand your audience before diving into a complete, content strategy. Check out this post building marketing personas to see how you can understand your audience by contextualizing your leads to sell more tickets.)
Break down the content creation equation by splitting it in half. Ask yourself a few questions to figure out both your customer’s needs and values:
What impact do I want the event to have on the industry?
What are my goals for my attendees - what do I want attendees to do/learn?
How do I want my attendees to feel when they leave?
Great questions to ask yourself in order to find your brand’s expertise are
What is my position relative to my industry/niche?
How can I help my attendees, what do people associated with the event know that attendees should know?
What is something that only my event has the ability to provide?
Once you have these questions answered, you’ve built a strong platform from which you can provide value to your audience.
Now you can begin the ideation phase for creating your content. There are 3 main ways of finding ideas on what to give to your attendees: